Could Brazil’s Brazuca oust South Africa’s vuvuzela?
2010 World Cup fans are loud. 2014 fans will be louder.
2010 Football World Cup has already attracted record viewership and took many aficionados by surprise. The host of the event, South Africa, did put something in the menu that would give football fans serious heartburns: the vuvuzela.
By now, anyone who has watched at least one world cup game knows what a vuvuzela is – or at least the sound it produces. A vuvuzela is a simple plastic horn, one meter long, which renders 127-decibel when blown into. For that reason, it swarmed into the spotlight of the FIFA World Cup like an uninvited loud random drunk crashing your wedding ceremony. For viewers, it feels like a hive of killer bees angrily buzzing inside your TV, or like an orchestra of tortured goats performing The Exorcist soundtrack in a monotone B flat.
But if you think that this is just a one-off, you are mistaken. You better try to get use to it because the 2014 World Cup will happen in Brazil and they are equipped with worst tool kits – often derived from the country’s buzzing motor industry. Brazilian football fans are very proud of their own instruments as well, this time in the shape of the corneta brazuca.
A corneta brazuca is similar to a vuvuzela except that it is attached to a compressed air pump capable of reaching 120-decibel. It does not require fans to blow into it, just pump compressed air in as you would do it with your deflated bicycle tire. A smaller yet quieter version exists called the Brazukinha. Bergson is one of the main manufacturer of corneta brazuca in Brazil. Bergson has been making all sorts of motor parts for 44 years and has been selling car or boat horns for a long time. It already sells two models of boat horns (in the shape of a vuvuzela) out of which one model is equipped with a separate 12 volts compressor. Hence the logical launch of a newly engineered model with an embedded air pump for football fans. The corneta brazuca definitely looks like a motorized and pimped version of a vuvuzela which also works on 350-400 Hz frequency bands according to the technical specifications and can generate the promised 120-decibel. Now if you think that the vuvuzela is annoying, you have not seen anything yet! Wait for 2014…
Interestingly, it is apparently possible to eliminate the sounds of vuvuzelas on your TV by turning down the 233Hz, 466Hz, 932Hz, and 1864Hz frequency bands on your TV Equalizer (if you have such modern TV equipment). You can read more about this hack here.
Those instruments will never get banned because they are inherent to a country’s culture and the FIFA is not ready to cut off such freedom – that would be one heck of a publicity stunt. Moreover, someone is making a lot of cash from such market opportunities. In South Africa, vuvuzela’s manufacturer Masincedane Sport expects to generate sales of up to $2.6 million during the World Cup. The company has even partnered with Uthango Social Investments to manufacture and sell ear plugs for those fearing the damage the noise could cause. In Germany, businessmen Frank Urbas and Gerd Kehrberg bought the European rights to the vuvuzela in March 2009 – anticipating the World Cup demand – and have already produced several million horns. Similarly, in Brazil, entrepreneurs are jumping on the corneta brazuca opportunity – one invested US$ 225,000 in its factory plant and is already churning out a thousand horns a day, expecting to double company’s revenues.
2010 wass loud. 2014 will be louder.
Allez les Bleus! vuvu-vuvu-vuvu-vuvu…
Mute.
[...] and the kid on Friday- happy days. I did some research and apparently its called a Brazuca. Could Brazil's Brazuca oust South Africa's vuvuzela? | Canny Cloud Ace name. __________________ Everything should taste of [...]